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  • 56% Increase in eCommerce Conversion
  • 58.8%Increase in Organic Traffic
  • 89%Goal Conversion Increased

We have worked with ZealousWeb for many years now and have been very happy with their teams performance in SEO, development and website design. Their team has brought excellent insight and expertise to projects that we have partnered on. I highly recommend using ZealousWeb as a digital marketing partner.

Mike Jones
case study of storage.com

Challenges

Designed for self-storage customers, Storage.com is one of the most reputed and reliable dictionaries to discover quality storage units near your home or city. The concept is to help storage facilities to reach more customers. The storage facilities need to pay a reasonable monthly fee to feature on the website.

There was little doubt that the website was compelling, but the problem was that it had a poor ranking on search engines when compared to its competitors.
When we generated the ranking report for the first time, we realized that the site needed tremendous improvements to compete with another similar self-storage website.

There were following technical issues with the website.

  • The site was attractive but not mobile friendly
  • Most keywords were on the second or third page of search engines
  • Lack of mobile-friendliness and high browser loading time was affecting online transactions
  • The site also had a lot of duplicate content, canonical issues, 404 pages, and broken links
  • Low-quality backlinks were affecting its performance

So, we had to look at all the technical issues and fix them. We also had to build a relevant backlinks profile for the website.

Find Solution For storage.com

Solution

The ultimate objective of the company was to boost traffic through organic search. In order to rank higher up and on the first page of all the major search engines like Yahoo and Google, we targeted specific keywords and geo-targeted terms.

After conducting several meetings with the client and analyzing user behavior on the website for the last few months, we adopted the following strategy to make the site more search-engine friendly.

The client agreed to implement most of the recommendations. We redesigned the website rather than making changes to the existing site and improved its brand appeal and implemented the best coding practices and fixed the issues affecting site loading time such javascript errors, the problem with image sizes, and cache issue, etc. Using structured data markups for location, breadcrumbs, reviews helped the site to enrich the search results as Google, Bing prefer to list the sites which use structured data.

Eliminating the duplicate content and adding SEO friendly content to the site was another major step that we took in order to prevent the website being penalized by the latest Google Algorithm. Our team updated the title and meta descriptions based on the latest keyword research and resolved the canonical issues. We intently reviewed the website’s backlink profile and disavowed low-quality links. In addition to getting backlinks to the site, we also ensured to fix webmaster issues.

Case study of storage.com

Results

After the implementation of the above strategy, our client saw tremendous improvements in the performance of the site. Our marketing efforts have had a huge impact on the organic traffic generated

Here are the changes that our client experienced after availing our services. A tremendous increase of 58.8% in organic traffic was witnessed. Within few months of actively working on the SEO activities, the website started to and continues to rank on the first page of all the major search engines. The conversion rate also increased ten-folds which eventually raised the sales. An overall 49% total traffic was increased by performing all the authentic white-hat SEO activities.

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