Who need to consider PPC Campaign? And When?
PPC (Pay per click) is an online advertising model, which is used to boost traffic to websites. In this model, the advertiser has to pay the publisher (the website owner in our case) whenever his ad is clicked. Google Adwords is one of the major player in providing paid advertising in their Search Result Pages. You can specify maximum bid for each keyword, and based on that they will place your advertisement and charge best amount (ofcourse below maximum bid) for every click made.
We often receive emails where people ask us if they should go for PPC campaign or not. Many businesses want to know whether they should invest in PPC model or not. If you’re also one of them, you’ve reached to the right page.
Let’s see what attributes make you best suitable for a PPC campaign:
Life Long Relationship with the Customers
There are some professions or domains who can meet the expense of PPC advertisements in order to get new clients, as to maintain lifetime relationship with the customers. Say for example:
Doctors, Dentists and Surgeons: If your profession falls in any one of these or related to them, it is likely that you can afford to spend on pay per click ads. Even if you’re getting one patient, you may make thousands or more. Moreover, if your remedy works, the patient may recommend you to another person and if such chain goes on and on, you may get a much bigger amount than what you might have spent on your entire campaign.
Educational Institutes: The majority of the educational premises spend a large amount on PPC every year, as every single admission is worth a lot over his/her entire study period. The same thing stands true for other distance learning programs.
Service Providers: There are several services wherein the customer association period is larger. Cable, phone and internet service providers are one of them. Customers don’t change cable plan, phone service provider or internet facility provider so often.
Large Profit Margins
At times it’s not about the lifelong relationship with the customer but it is about the profit margin you may achieve at one go.
Lawyers : A lawyer can make a good amount with one case only. And that’s the reason, the keywords like keywords related to this domain are very high priced. Even if the client takes his service for once, the profit margin is much higher.
Home Repairing & Appliances : Some home repair jobs like roof repairing and pipe repairing are getting expensive as the day passes. These days, people buy home furniture and appliances online. So, the repairers and appliance sellers can spend a considerable amount behind advertisements.
PC Services : if you are a PC services provider, seller or you sell computer accessories, you’re leveraging from big margins.
Car Dealers : Needless to say, how competitive industry you’re in. Car dealers have not left for the alternative of internet advertising. They ought to opt for location based PPC plan.
Facing Zero or Negligible Competition?
If you’re offering a product or service that is rare to find on the market, you’ve got a very good chance to take an early bird advantage. PPC is a worthy option for you. People are surely going to search online for the products that are not easily found in the brick and mortar shops. This is the world of internet where spending a good amount in PPC can make you count a lot many business benefits.
Below are the points to help you decide the right time of investing in PPC advertising:
- If you’re a new start-up and you want to Kickstart your business with potential customers, then pay per click advertising is the right option for you.
- If you are a seasonal vendor, say for example, you sell gifts, cards, etc during Christmas and Easter, your website might not have good page ranking. But, with a right PPC plan, you can leverage from immediate visitors’ flow, which in turn gives you instant business.
- On top of all the points discussed above, there is one primary thing you need to consider before choosing PPC advertising. The thing is you need to make sure that the ROI behind PPC campaign should be good, or else there’s no meaning of doing this stuff!!
These things are the pre-requisites for adopting PPC advertising plan. So, check out if you meet these criteria or not?