What is the Difference between Broad Match, Phrase Match, and Exact Match?
Google can help you with the search volume of your website using the Google AdWords Keyword Tool or such other keyword research tools for which there are basically three ways to test the volume of keyword search with Google vis-a-vis broad, phrase, and exact match. There can be a lot of perplexity and a big difference between using these three match types in different SEO functions and the traffic data you’ll see in it.
So, what is the difference between these three different search types? Let’s try to discuss.
The system default setting for the AdWords Keyword Tool is broad match which will furnish you with details of your ad based on the loosest of requirements, i.e. If any time any part of the search appears in a search, that part is added to the reported total searches per month. Let’s take an example: if you search for the keywords “SEO experts”, then any search with either “SEO” or “experts” or “SEO experts” will be added into the overall search volume.
Thus, the result for the individual word or the whole phrase too gets different results and is not always relevant. Broad match search volume is simply a collective indicator of all the searches that involve any grouping of any of the keywords as well as other words that you would not have imagined. It’s an overstated number which is neither reliably nor very relevant.
Now, if you test phrase matches search volume, your ad shows up only when “SEO experts” appears as a combination only, in the exact order as in your search query. The number shown is the sum total of all search phrases that includes the search query exactly, irrespective of whether they are preceded or followed by other words or not. You can rely more on this number as it is more accurate but still, it can be a bit exaggerated.
If you want exact results, use the Exact Match as in this match, your ad appears only when the exact phrase “SEO experts” is used independently, without any other word preceding or following. Here, the volume of searches returns only if the exact word or phrase is found. So there is no inflated result involved, and you get the desired search query. Hence, this is the most truthful number of indications for your searches and you can rely upon this match. You can check your search volumes with this setting.
What is its importance?
This is highly important as phrase match and exact match helps you in targeting more relevant queries which is good for your ranking and you can receive superior click through rates (CTR) on your phrase match and exact match keywords which ultimately helps you in retaining your advertising position. There is a lot more remains to understand the minute distinctions between the match types which can effectively and expertly handled by an experienced SEO firm based in India. You can consult a professional SEO expert to guide you further in the matter and help you understand more clearly. A professional SEO firm from India would happily guide any beginner to use all the three match types and carry out their organic search for all of their keywords.