What is Travel SEO? Who Needs it?
Travel Search Engine Optimization is a part of SEO field in which people pertaining to travel industry, who are interested in professional marketing for the services they provide. If you are in the SEO business then providing travel SEO services is very crucial. One can find many potential clients who would be benefitted from such services and are ready to spend if they get good marketing services. Here is a list of organization/ services that would require Travel SEO services.
- Travel Agents: Whether a small travel agency or a very huge firm in the travel business, all require proper publicity so that people can find out about them and their services. This is even more important when some travel agency is located large towns, such as NY.
- Casinos: Imagine a person opening up a casino in the gambling capital of the world, Las Vegas, what do you think are the chances of his business appearing in Google search results when someone searches for casinos in Vegas. The chances are same as finding a needle in the haystack. Thus to improve their chances casinos can take advantage of travel SEO as well.
- Hotels: Just as the case is with a casino in Vegas similar to it a hotel in a big city finds it difficult to get noticed no matter it provides world class amenities at reasonable price. Such hotels can benefit from travel SEO services and can also have services for local SEO.
- Restaurants: This is a business which entirely depends on quality and customer satisfaction. When a person searches for a restaurant in his area, he is surely going to go with a top ranking results, the ones which have good reviews no matter if there are other restaurants which doesn’t even appear in the SERPs and provides the best services. Thus restaurants should opt for travel SEO.
- Tourist Attractions: Government bodies in many countries handle tourist attractions. These bodies depend on foreign currency from tourists visiting these places. And so visits from more and more tourists is important for foreign exchange. For this purpose these tourist attractions are maintained properly but still sometimes it fails to attract the tourists. This is because it lacks the appropriate exposure. For this purpose travel SEO should be adopted for proper knowledge to tourists about a particular place which is worth visiting.
- Real Estate Rental agents: Many a times a person visiting at a tourist location with his family looks for a property rental which is affordable and suits his needs. During these times a proper travel SEO optimized rental agent’s service would be noticed by the potential client.
- Airlines: The competition in aviation is much fiercer than any other service in the travel business. There are numerous airlines operating on a same route at almost similar rates. So which one is preferred by the customers depends how the services of a particular airline is advertised and how much exposure it receives when customers are searching for their services.
- Car Rental Agents: Tourists these days avoid using public transport when they are on holiday and use rented vehicles for exploring new places. As a result there is a whole new business of car rental agents which has come up and which has many contenders at almost all tourist locations. Thus these agents require travel SEO services to demonstrate their business specialities to customers.
Travel SEO holds same importance as any other SEO sub domain like local SEO. It covers many services which can be benefitted on the virtual platform to get noticed.