What is Organic Link Building?
There is always a word doing rounds whenever it comes to white-hat SEO techniques in creating backlinks to a website. That word is organic link building which is a very fruitful way to get backlinks but which asks for a lot of work to bear fruits.
Organic Link: what is it?
An organic link is a backlink to a website from someone’s website or blog where the site is linked to former. For doing so one just has to provide a good, relevant content which would be worth sharing and useful for the users. Such service is always included in the link building packages provided by SEO firms.
Once the users read this article of yours on someone else’s site and finds it interesting and useful then they will link to a specific webpage of your site whose link is embedded in the article. The links in the article can be within the content or can also be listed as a reference at the end of the article.
It is one of the best ways to get traffic to one’s site because the site where your article has been published has shown trust in you and that brings credibility to your article and website.
Let us first have a look at some of its major advantages and then we can discuss the ways of getting organic links.
• As mentioned earlier it is one of the best ways to get targeted traffic to a site.
• While indexing the search engines follow the links which they find on other sites and when it finds a link from a credible site then it's considered as a good vote for that site.
• By getting connected with sites and blogs of the relative genre by sharing useful content one can increase its presence in that niche and related circles.
• Getting links from credible sites in the long run will be helpful in getting better rankings in search engines.
Ways to get organic backlinks
• Providing good content
When it comes to guest posting there is always the same thing mentioned in it that the content which is to be submitted should be relevant to the site in which it is submitted. The content should be good in a way that users find it useful. Only then it is possible that users will take an interest in the article.
By doing so one can always get links from trusted sites. And getting links from trusted sites will help in its rankings because search engines give more weightage to the links from authoritative sites.
• Connected with related communities
Participating in the discussions in the communities which are related to your site’s niche is always a good way of connecting with the target audience for your site. Participating in the community doesn’t mean one should self-promote their site in the community instead be a part of the community, participate in discussion, provide solutions in on-going conversations and slowly make your way through it.
• Instructional/ Newsworthy/ Not so well known facts in articles
If you are well established in your field and have in depth knowledge of the genre then demonstrated the expertise you have by sharing tutorial articles for your products and services. Users will be benefited from it and your aim of getting links will work.
If there is some latest update in the industry related to your site or work then share it with users with the your insight which is not covered by any other blog and share it with users. Do something which your competitors aren’t doing and this will draw attention of users to your content.
Write articles on little known facts from your field. Share it with users and how they can be benefited or affected by it. Such topics will be liked by others thus creating a positive impression of your site.
• Be available easily
The social media has developed these days and so one should take its advantage. Provide social network icons so that it is easy for people to post a link to your article or blog immediately on the social bookmarkeing or networking website.
• Create Blog and Video
Creae a blog as soon as possible if not done yet for sharing information through it. It is one of the best ways to build your expertise in the field you are working in. Also include RSS feed with it so that readers can subscribe to the blog and can be notified of the new content on the blog.
Create videos which are useful to users and share it on the site or blog. Good videos which users might feel useful can spread like a wildfire through social media and file sharing sites.
It is clear that organic link building is an important task and help of SEO link building services is necessary because an individual cannot handle all the factors which come into play in this process.
Organic link building can be done by providing authentic and useful data to the users from other site from which one can get backlinks. For various factors which are to be taken care of this one should hire a good SEO firm and get their link building packages to do it in the right way.