Website Usability & SEO - How are they linked?
The usability of the website depends mainly on two factors: content quality and website loading speed. In order to achieve high usability quotient, you need to ensure effective, readable and interesting. The accessing speed of the website is another detrimental factor for usability. Hire a good web hosting service that can help you get quickly loading website.
Now, for those not aware of SEO (Search Engine Optimization), it is a process of enhancing website’s ranking in the search engine results. The whole SEO process relies on website design, keywords, content and backlinks. However great your website usability is, if you haven’t hired SEO team, you will not get noticed on the world of internet. In the exactly reverse case, if you have a good SEO team but your website lacks good usability, you may suffer from poor visibility over the web.
So far you would have at least known that SEO and website usability are two inseparable things provided you want to leverage most of your online presence. A well-crafted website design and a rightly conducted SEO practices can tremendously increase the visitors’ flow to your website. Combining together, they can make your website well-organized, visually striking, user-friendly and widely popular across various search engines like Google, Yahoo and MSN.
Backlinks Are Truly an Asset
Link building is the key part of SEO process. Search engine spiders index websites based on how often they’re linked from other web sources. Inbound link or a Backlink is any link pointing to our website from another website. The higher is the number of links coming to your website, the better is your ranking in search engine results. Thus, if you want to ensure good visibility of your online business, you need to achieve a large number of in-links.
If you want to ensure quality usability, bear the following things in mind:
- Links should own quality content
- Text links are far better than image based links
- Backlinks should come from good PR and relevant websites
Considering these three significant point you can ensure high usability, which in turn ensures top SE ranking.
Get the Search Engine Spiders Work for You
SE spiders scan the keywords on each and every website. If the keywords in your website are more relevant, used in right density and are posted properly, you are ranked higher. In case the spiders find any glitch on your website, they lower down your ranking.
The text used in the hyperlinks is known as clickable text or anchor text. The text is another most important point that helps you enhance the usability of your website. The hyperlink text should be relevant to destination website theme and descriptive enough to make spiders understand. You can add keyword in the hyperlink words, so as to get desired outcome.
Landing Page Design
This is one more factor that links SEO and usability. Landing page designs are done with a single goal. It should be developed in a way that it can provoke user for a prompt action and convert a user into a potential customer. In order to make this feasible, the design of the landing page should be user-friendly.
Don’t be elaborative. The call-to-action should be short and to-the-point. The content should be scannable and it must include the primary concern. The design of the page should be visually striking enough to grab users’ attention.
Sitemap Is a Must!!
Sitemaps are needed for websites with large amount of pages or for complex websites. The main purpose of giving sitemap is to help users navigate through the site. Many website owners are not aware of the fact that SE spiders scan sitemap too. The spiders check the efficiency and relevancy of your website based on sitemap. So, if you want to make your website easily accessible and navigable, you ought to add a sitemap in your website design.
To sum up, taking into account all the points discussed above, you can surely boost your website traffic, which in turn increase your sales and popularity!