Ways to Improve Your Conversion Rate
What is Conversion Rate Optimization?
Conversion rate optimization - “It is the process of optimizing your sponsored search ads, landing pages, and overall website design to covert the highest possible percentage of visitors to your site.”
CRO is getting very popular these days, because it helps in increasing profit from sales without spending much on advertising.
Tips to Get Started with Conversion Rate Optimization
- Think long-term
- Make your value proposition clear
- Keep your website design and navigation user-friendly
- Be persuasive
- Prioritize the components of your website
- Arrive at the keywords that need urgent attention
- Keep a tab on your website’s visitors
- Work aggressively on web pages that do not perform
- Revisit landing pages that stem from pay-per-click campaigns
- Keep an efficient sitemap for your website
How to Improve Your Conversion Rate?
You can write clickable PPC ads that are ultra relevant and compelling to the search query or keyword and your intended viewers. Your target must be long-tail, mid-tail and high-intent keywords that indicate a searcher who are late in the buying cycle because they are more likely to convert.
You have to maintain a high degree of relevance between your compatible landing pages and your ads. Your landing page should be delivered, on the call to action that becomes easy for the searcher to complete that action.
Reasons why Conversion Rate Dropped?
Poor User Experience - The things that motivate users to buy a service is just their need or desire to buy that particular service or product. And all comes into action due to the wonders done by SEO. Given that, a Google Analytics report showed the conversion rate is falling from 50% to 5%, while showing a number of visits but only a few take action. This means : if your site is unattractive then you must redesign your site for a better user experience, which should be long lasting.
Ranking of Vague Keywords - Ranking for generic keywords can create a huge impact to the conversion rate. These keywords do not convert leads into real buyers. The best solution to this is to use the exact keywords.
Problem with Google Analytics Tracking - Try reviewing Google Analytics as it is possible that it might have setup error and because of this you are unable to convert well. There must be a problem with the code snippet, if you are receiving wrong information. And Google recommends to put the code at the top rather than keeping it at the bottom.
Merchandise - Your merchandise can create a huge impact to your conversion rate which includes the attractive products and price. When you are on sale, your conversion rate will be high, given that you are selling highly affordable products in a specific period. Once your big sale is over, the conversion rate will diminish significantly. So, this affects the conversion rate.
Site Changes - There is a great probability that the changes in the site cause errors of conversion rates which may create a negative impact on the users.
The Conversion rate is one of the most important factors in measuring the online campaign success of a website. A conversion rate is analyzed through the number of visitors performing desired action, whether the said action is manifested through buying the product or service (sales which the ultimate goal of online marketing), filling out a survey form, or other important goals of a web page.
By optimizing or improving your web conversion rate you can get more people to take more action without spending money on attracting more visits to your landing page or website.