Ways to Create and Promote Brand Value of a Website
For a website to have a unique personality and identity among the customers, it must function like a brand. A distinct brand value of a website can continually inspire the customers to use its products and services, no matter how strict the competition might be. Here are some unique strategies to take website branding to a new level through promotions and manage your website brand.
Create Branding Elements
A website should have distinct elements that should stay behind in the memory of its visitors. For example:
- Domain Name: Give your website an interesting and easy-to-remember domain name pertinent to your service or industry.
- Logo: Create an attractive logo which instantly grabs attention and matches your business image.
- Tagline: Use an appealing tagline that the audience can easily relate to your website brand.
- Favicon: A favicon can play a significant role in making your website identifiable. You can see some unique favicons in the below picture for different websites.
Promote Branding Elements
Printed materials like business cards, brochures, letter pads and postcards should contain the branding elements discussed in the previous sections. Don’t forget to use them in your digital signatures and footers while sending emails and newsletters to your targeted customers.
Address Social Media Users
A cost-effective way to promote website brand is through social media channels. Create a profile page for your website on Facebook and make efforts to obtain maximum number of likes for it. Use a Twitter profile to help your audiences follow your news and updates. Have YouTube accounts where the customers of your website can subscribe to your accounts. LinkedIn profiles and blogs can also help in building brand awareness.
Provide interesting feeds at each of these platforms to keep your followers engaged and associated with your website. Integrate branding elements, including logos and taglines, with your social media profiles to make them memorable for your audiences. In addition, promote your social media profiles online and offline to invite more people to join them.
Create Content with Authorship
Content marketing is an old and tested strategy to promote a website like a brand. The idea is to develop content in a distinct manner and follow the approach with quality consistently. Create a unique author profile containing reference to your website in some way and attach it with your content. Unique content, author info and website brand will collectively influence the readers, thereby instilling in them a sense of recognition.
Reinforce the Brand through News Stories
Don’t let the audiences forget your website brand and keep it constantly floating on the web through updated news stories. Press releases can be the best tool to achieve this target. Provide news about every small change or any new addition to your website’s products or services. Include messages from the important people associated with your website.
Organic and Paid SEO
Every SEO firm in India suggests search engine optimization as an unavoidable tool to advertise a website brand. Link building, guest posting, keyword promotion, pay per click marketing and many other SEO strategies should be taken into account in this direction.
To make your brand successful online, it is important that you engage in conversations with your customers directly through online medium, listen to them, respond to them, address if they have any issues or complains and try to resolve them. Finally, do everything a successful brand should do to retain its customers. Offering freebies, corporate gifts and conducting interesting surveys can consistently spread your website’s brand value.