Is Your Website Prone to Negative SEO? Learn How to Avoid the Damage
As soon as Google accelerated ‘unnatural links’ warnings to the websites hit by Penguin Update, the whole world of webmasters was introduced to what is called negative SEO. It then became apparent that webmasters not practicing paid linking and link farming were actually targeted by Penguin due to negative SEO. In simple words, negative SEO refers to the set of activities against a website to degrade its rankings on search engine result pages. It may result from the thought process of a competitor or enemy.
If your website has recently gained good rank, it might no more be immune to these activities. What you need to learn are the following tactics to prevent negative SEO and save your website from the potential damage.
Evaluate Incoming Links
No matter how time consuming it is; assessing links coming from different domains can help you in thwarting negative SEO efforts. Those practicing these unpleasant activities would use low quality linking as the main tool to target your website. Take special notice of new referring domains appearing in your analytics report and spend time adjudging their quality and benefits of linking to them.
Check Backlink Profiles
Your backlink profile can help you isolate junk or crappy links that have been directed towards your website in huge numbers. If you notice an unbelievable spike in low quality or unnatural links, you can smell negative SEO. Tools like Ahrefs and Majestic SEO can help you view your backlink profiles for free.
Take Care of Your Content
Those planning negative SEO for your website will surely eye at the quality content you post on a regular basis. They might steal your content as soon as it is published, but not indexed in search engine results, and publish it at low quality websites. In technical language, the practice is called content scraping and it can be stopped by filing DMCA notices with Google.
Use Website Monitor Tools
Google and Bing Webmaster Tools are popular among webmasters to monitor their websites uninterruptedly. For example, these tools may warn you against any suspicious or irrelevant link pointing to your website. Google Alerts is another useful tool that will notify you whenever your website’s name is used on the web.
Negative reviews for your business may not ring the alarm, but the sudden rise in their numbers can. You can expect your competitors to write and publish fake reviews against your website. Loss of business leads is one of the many ill-effects of such practices. You can prevent it by setting up Google Alerts and also by extensively utilizing reputation management techniques.
- Increased website load time might indicate the frequent crawling of malicious programs on your web pages. Take an immediate action to identify and block them.
- Manually remove the low quality links.
- Maintain strong relationships with other webmasters from whom you expect good quality links.
- Keep an eye on your website’s ranking on top search engines
A counter technique would be to keep on building good quality links and practicing positive SEO with the help of companies offering cheap SEO packages. Don’t be tempted by bulk low quality links, but invest in good and ethical SEO practices to reap long-term benefits.
Negative SEO, for those who don’t know what it is, involves implementing black hat SEO strategies used to improve SEO rankings. Negative SEO attacks can rapidly destroy the success of a website. In this post, I have discussed some techniques about how to protect your website from negative SEO.