Go The Big Brand Way - Can't Fail Tips For Small
Big results require big ambitions, they say
Live your dreams, they say
Action is the foundational key to all success, they say
However, running a new start-up or a small business isn't a piece of cake! Earning the fame and building a strong client-base is equally difficult in online and brick-mortar world. If you want to thrive online, having a website isn't enough. We have come across many small business clients so far and one of the most common sentences we hear from them is: "How do i complete online? I have a limited budget."
Well, you need not to be a big brand or budget to win on the web. In this post, i am going to share some sure-fire tips or big-brands methods you can use to create a flourishing online business in a restricted budget.
It all begins with a WEBSITE
There are several important things regarding a website every small business should consider before investing their hard earned cash into marketing campaigns:
- The look and feel of your website on different screens is essential. Ask some of your targeted audience to browse your website and give their feedback. This way, you will come to know if your website is accessible from all devices including PCs, laptops, tablets and smartphones. If the results of the survey shows that your website is not completely accessible from all different devices, spend few hours in researching about responsive web design on the internet and then consult a good web design company to meet your needs.
- The majority of small businesses don't know how to login into the website hosting and change their site or analytics. Know where your site is hosted and who all have access to your account? Limit the access to your website by assigning a new password on own. You must learn how to login to your analytics account. If you don't have this account, it's the time to request your web development company to create one for your site.
- Go Social. If you don't have your account on popular social media platforms like Facebook, Twitter, Yelp, Pinterest, etc., then set up new accounts and use them to connect with your targeted audience.
Big Guys Business Strategies for Small Budgets
While large size businesses and enterprises have big budget to do extraordinary things, small businesses are also capable of doing excellent things. Here we have discussed the top 4 big-brand ideas that can also be followed by small businesses, without breaking their banks.
I don't have budget for creating quality videos – we often hear this from small businesses. However, it's time to come out of this misconception. Not all most liked videos are created by leading professionals. All you need is a film camera and shoot a video at your own place and spread your message.
Videos are a great marketing tool for small businesses. It helps the consumers make the right decision. If you're not sure of what topic to choose for your business video, you may take help of the YouTube AdWords Keyword Tool.
Don't recreate the videos that are already available. Try to be unique, creative and user-friendly in all you do. Of course, you can ask your friends, staff and other people around you to find you a nice topic. You can also get good help from the online forums and Q & A sites like Yahoo Answers.
One of the most popular business strategies used by big brands. Held an online contest and announce it on your social media pages. This will not only bring good exposure of your products or services, but get you new visitors, readers for blogs and perhaps potential customers. If done smartly, you can gather important data as well.
Give a small gift, a free stuff, to a buyer who purchases products above specific amount. Gift a small gold coin to every 100th visitor or reader of your site. Ask your audience to send photos and offer a small prize to the best picture.
Big companies hire another companies or dedicated team to work on this aspect of marketing. But you can do it yourself with a proper planning and passion to bring the highest exposure possible.
Still if you think your business is more challenging to market, hire SEO expert from India.