Do Facebook Likes And Shares Impact On Google Rankings?
Whether Facebook likes, shares and many other activities have an impact on Search Engine Rankings? This is one of the questions that has plagued SEO over the years and there has been a lot of speculation with no real evidence for this.
Now, let us first deal with Facebook Likes:
Well, Likes are actually not in the scene! How? For that, you may try creating three different web pages on three separate domains and then ask for Likes to as many friends as you can for those pages. Then, you will notice that despite liking all those pages nearly 800 times each, Google did not crawl any of those pages. This shows that, to index new content, Google is not taking the help of Facebook Likes. See, why is it so?
Because, when it is all about discovering and indexing, Google sees Facebook likes just as numbers. As Googlebot cannot be sure who all are liking the pages, it can just execute the Like script. For Google, it is hard to decide whether the Likes are genuine or from fake Facebook profiles. Thus, it is a bit compelling that why they don’t use this information for ranking, because there is no value to it.
Now comes Facebook Shares:
Also, Facebook Shares went under testing for Google indexing. So when people share the pages, however each page ended up with only 10% of sharing. Yes, there were some sharing from high-profile people, say from genuine profiles but as they were less in numbers. So again, Google didn’t crawl the shared pages either.
Crawling of Facebook Profile Pages
For potential ranking, Google looks for profile pages on Facebook and sees who your friends are. They can crawl public profiles as well as automatically can get the entire Friends list as well. But there is no clear evidence yet, whether Google is taking action based on this. So being friends with high-profile users is potentially beneficial but Google doesn't crawl every single thing on the page and indexing it, even for these prominent profile pages.
Significantly, these social signals effect on rankings because the whole world is getting social now and spending more and more time there.
But the takeaway is:
If you are hoping for high rankings from an SEO point of view, there is no need to share every bit of information on Facebook. Because, Google is capable enough to change the role of Facebook in the algorithm. And they don't use any of the Facebook activity to determine web page rankings.
But again, do not get discouraged from using Facebook for marketing purposes. Because sharing and updating can bring more exposure and traffic as well.