10 Things that Actually Matter While Choosing a Right SEO Company
SEO is the latest buzzword on the internet. You’ll find a lot many blogs and articles about SEO services on the web. But unfortunately, not a single post has justified the topic. Instead of going in the micro-details of search engine optimization techniques, I thought it would more appropriate to list down the top 10 things that count while hiring a good SEO company.
So, here are those 10 tips for overcoming the dilemma of hiring SEO service provider firm:
Kickstart with your business objectives
First of all, you need to define your business goals. Know what you want to achieve by hiring an SEO team. You may want the SEO Company to analyze your website’s performance or you may want to give training to your marketers or content writers. You may also hire the firm to get a consultation on how you can Kickstart your business promotion on the internet. If you have already a list of things you want to complete by the end of contract, your chances of realizing success will be increased by manifold.
I’ve worked with many clients who even don’t know what they want. Obviously, I helped them to define their business objectives. But in such cases, you ought to have an exceptional level of confidence on service provider. Sometimes it has happened that the goals I established for them aren’t exactly what they might have expected. Yet sometimes the SEO experts can better visualize your business goals than you would have. To get the best of both scenarios, you can first list down all your requirements with the possible detailing and then discuss the same with the experts.
Let the social media help you out
Today, everyone is a part of one or another social networking website. So, don’t limit your social networks about likes, tweet and plus one, instead communicate with your friends, peers and other great personas regarding your hunt for an SEO firm. This is my personal opinion and you can start following this if you agree to it. However then also, there will be thousands of companies not recommended by your friends and they might have a good choice.
While sharing your SEO requirement with any of the social community, ensure that you talk out all the necessary details of the project instead of ‘I want a good SEO company’. The more details you share, the better people will be able to help you out. If you have any specific location in your mind, it is wise to share this upfront. You also need to be clear if you want to hire a freelancer SEO or a professional SEO company.
Get a basic idea of what SEO is all about
If you don’t have any clue on search engine optimization (SEO), it is recommended that you at least gather some fundamental information about it. Internet is the best source of information today. You can start looking for SEO related blogs, forums and websites and know what is all about, what experts recommend for the businesses and what practices needs to be followed while performing website optimization. If you come across a trusted SEO company or a consultant, you can reach them for the advice. Trust me, you’ll find a large number of companies or freelancers who are willing to share their expert advice for free. This process will help you get a few names that you can rely on completely.
Check out their past projects
When it is the first time you’re approaching any SEO firm, tell them who you are and what are you looking for, then start dealing if they seem positive for your project. In the second round of interaction, you may ask them for their work portfolio. Viewing their portfolio is not to trace their earlier clients and then reaching to them for their feedbacks. I personally have many clients who themselves failed to follow my recommendation, so it is better to see their successfully handled projects. The company give you a list of names whom they have collaboratively worked with and achieved a great success.
Have a word with them on phone or face-to-face
Email is definitely a widely chosen option, especially when you’re dealing with an offshore company. However, a phone call or a physical meeting can give you a better idea who you’re working with. It happens sometimes that you’re served by a compelling, experienced and expert SEO person and later on the project is passed on to a greenhorn SEO person.
If you’re not comfortable on talking to them via phone, don’t let it go. The team you’re going to hire, irrespective of their expertise, is going to communicate with you throughout the project. If you’re not able to walk together, there are very less chances of meeting your goals.
Evaluate their SEO-skills
Yes, I know that most of the SEO companies won’t start working on your project unless you sign the contract. But at the same time, it is very vital for you to know their skills and talent before finalizing the deal. The solution of this situation is you come up with either true or imaginary issues and ask the SEO people to give their advice. The plan or strategies the company shares with you will help you bring trust in your relationship.
Don’t be blind for the references
At first glance, you can’t make yourself agree with this point. However, I really feel that references given from the personal sources are rarely reliable. If I am recommending my friend, who is fresh SEO in any company, I would of course make big claims for him, which might not be true. Instead it is recommended that you look for some other places on your own. Quick aside, I am saying you should completely ignore the personal references. You may evaluate them on all aspects and hire them if they stand right every time.
Get a quotation from multiple companies
Even if you are lucky to get your right partner at one go, it is a best practice to have several quotations from different companies. What’s more, with this approach you can also compare price and service differences. The company you’re ignoring may some good services that are not offered by your preferable company. Looking at the SEO prices, you’ll see a large gap between the highest and lowest quote.
Warning: Don’t hire any company just because they are offering lower prices in the market, do consider the quality of their service and their experience. I’m not saying that you should go with a top-ranked SEO company who charge thousands of dollars an hour, you can hire a good company that matches your budget as well as SEO needs.
Let the lawyer read and approve the contract
While signing a work agreement with the company, it is wise to involve a legal folk and ask him/her to review each detail penned down in the contract. If you are a business and you want to ensure a good ROI, you need to be focused for every decision you make.
Go with your heart!!
Now, if you have finally made up your mind which company you would like to hire, trust your decision and move ahead positively. Communicate with the SEO team on a regular basis, as this will lead you to the fruitful results! Besides sharing your thoughts and requirements, welcome the suggestions and feedbacks from the team members you’ve hired. This approach will help you get the desired result in the shortest span.
I very well know how difficult it is find a right SEO company, however I hope that this tips will help you make a right decision.